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From $0 to $25M ARR (Bootstrapped) — Adam Robinson’s Edutainment-Driven B2B Growth Playbook
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What if you could build a $25M ARR company without taking a dollar from VCs—and make it entertaining?
That’s exactly what Adam Robinson, Founder of Retention.com and RB2B, did. In this episode, Adam unpacks how founder-led content, a PLG motion fueled by trust, and a radically lean team helped him build two companies—while staying profitable, playful, and deeply authentic.
Welcome to Edbound With Kinner
Edbound With Kinner is the podcast where real founders, operators, and growth marketers come to decode what actually works when scaling modern businesses.
Hosted by Kinner N Sacchdev, Co-founder & CEO of Edbound AI and Knorish, this show dives deep into the strategies behind today’s fastest-growing SaaS, AI, and product-led companies.
From PLG experiments that move the needle, to GTM frameworks that convert and AI use-cases that actually work—you’ll hear firsthand from the people building it all. We go beyond headlines and hype to uncover the exact systems, scripts, and mindsets that drive growth.
Whether you’re a founder wearing multiple hats, a growth marketer chasing scalable channels, or a revenue leader looking to build a predictable pipeline—this is where you’ll find the edge.
New episodes drop every week.
Real operators. Real systems. No fluff. Just growth.
Subscribe To The Edbound With Kinner Podcast on your favorite platforms — Spotify, or watch on YouTube.
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Meet The Guest
Adam Robinson is one of the most trusted voices in the startup space. He bootstrapped Retention.com to $25M ARR with just 40 team members—and most recently scaled RB2B to multi-million ARR in a matter of months, driven entirely by content, edutainment, and signal-led GTM.He’s built a cult-like following on LinkedIn by mixing real talk with real numbers. In this episode, he unpacks every part of his playbook.
Sit Adam Robinson’s decade of startup grit has turned into one of the most-followed founder-led growth stories online. This conversation breaks it all down:
- The Bootstrap vs VC Mindset — Why lean, profitable teams create the best culture and clarity.
- Edutainment at Scale — How Adam's mini hero’s-journey posts build trust and drive viral growth.
- Founder-Led Content Strategy — Why Adam speaks to his former self and how it connects with founders, marketers, and investors.
- Multi Million Dollar ARR Funnel Mechanics — From top-of-funnel LinkedIn content to signal-driven outreach, CRM layering, and a team of one seller. Zero fluff. High conversions.
Start with Adam’s proven funnel playbook—then dig into an AI-trained vault of GTM and PLG wisdom from our most impactful episodes.
Bonus: The Magnetic Founder Playbook (Free Download)
Want to build a personal brand that converts like Adam Robinson’s?
Download The Magnetic Founder Playbook—a tactical guide inspired by Adam’s $25M ARR journey and LinkedIn-led funnel. This isn’t just another PDF. It’s a growth system designed to help you:
- Build trust at scale through storytelling
- Create scroll-stopping edutainment posts
- Convert fans into leads—organically
- Replicate Adam’s founder-led PLG funnel
👉 Download now and start turning your voice into your most valuable asset.
— Start turning your voice into your most valuable asset.
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Where to Find Kinner N Sacchdev
Where to Find Adam Robinson
Website – Retention.com
Website – RB2B
Episode Timestamps
- 00:00 – Why bootstrapper > VC: efficiency as a superpower
- 10:30 – The predictable revenue model is broken
- 18:00 – How Retention.com hit $25M ARR without funding
- 38:00 – What makes a mini-hero’s journey post feel powerful
- 45:00 – Building RB2B’s funnel: PLG to signal-based conversion
- 51:00 – Team of 5, Millions in ARR: How to scale without scaling headcount
- 57:00 – The Bootstrapper’s Playbook & why edutainment is the growth edge
Steal Adam’s growth blueprint—plus ask our AI Avatar anything from a library of expert GTM, PLG, and founder conversations.
Ready to Steal the Playbook?
Learn from the Founder Who Made $25M ARR Without VCs
Unlock Adam Robinson’s exact strategies for turning content into a $100M funnel machine. From viral LinkedIn storytelling to pipeline-driving PLG, this is your blueprint to scale without spending big.
Real strategies. Real results. Ready to apply today.
Thank You for Listening!
Subscribe to Edbound With Kinner for more GTM and PLG insights:
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