Max Mitcham Breaks Down the GTM Stack Behind Trigify: How to Win With Signals, Content-Led Funnels & Zero Ad Spend

600-1000 free trial signups/month. Zero outbound. No ads. Max Mitcham, founder of Trigify, reveals how his lean team turns content, AI and signal-driven workflows into a PLG engine that scales — and why your attribution model is probably lying to you.

In this episode of Edbound With Kinner, we go deep into modern social intelligence, GTM engineering, and why your content — not your SDRs — should drive your pipeline. If you’re building a new-age B2B motion, this is your blueprint.

Unlock Max’s full social GTM system—then go deeper with our AI GTM Strategist trained on insights from top content-led growth teams.

Get Max’s exact growth stack + Talk to the AI GTM Coach

‍What You’ll Discover in This Episode

• The rise of signal-led GTM — How Trigify turns Reddit rants, YouTube comments, and dark social into revenue-driving alerts.
  
• Zero to 1,000 signups/month without paid ads — Why Max bet everything on content and how it still crushes SEO, outbound, and cold LinkedIn DMs.
  
• Inside the social GTM funnel — The exact tools, triggers, and Slack-based UGC hacks that drive Trigify’s growth.
  
• Why your attribution is broken — And how Trigify tracks post-level impact across social with shocking accuracy.
  
• Agents, not SDRs — How AI agents are transforming marketing into a signal-routing engine (and why the future of GTM is code + content).‍
• From Meltwater to Millions — Max’s founder story, pivots, and how ditching AISDR tools led to a category-defining product.

Welcome to Edbound With Kinner

Edbound With Kinner is the podcast where real founders, operators, and growth marketers come to decode what actually works when scaling modern businesses.

Hosted by Kinner N Sacchdev, Co-founder & CEO of Edbound AI and Knorish, this show dives deep into the strategies behind today’s fastest-growing SaaS, AI, and product-led companies.

From PLG experiments that move the needle, to GTM frameworks that convert and AI use-cases that actually work—you’ll hear firsthand from the people building it all. We go beyond headlines and hype to uncover the exact systems, scripts, and mindsets that drive growth.

Whether you’re a founder wearing multiple hats, a growth marketer chasing scalable channels, or a revenue leader looking to build a predictable pipeline—this is where you’ll find the edge.

New episodes drop every week.

Real operators. Real systems. No fluff. Just growth.

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Meet The Guest

Max Mitcham is the founder of Trigify, a fast-growing social intelligence platform used by B2B teams to detect GTM signals, monitor sentiment, and automate workflows from social data.

Before launching Trigify, Max led sales at high-growth SaaS startups like Meltwater and Sellogenz, building a reputation for blending growth with engineering precision. Now he's building one of the smartest GTM stacks in SaaS — and proving you don’t need paid media to scale.

In this episode, Max breaks down how to build a content-led PLG machine, why comments outperform posts, and how to use Trigify to create signal-powered outbound systems.

Bonus Download: The Content-Led Growth Playbook That Generates 1,000 Signups/Month

Unlock 600–1,000 Monthly Signups Without Ads — This is the exact step-by-step system Max Mitcham used to scale Trigify’s growth engine with zero outbound and no paid media. Whether you're a founder, growth lead, or marketer, this playbook gives you the execution-ready roadmap to dominate content-led GTM.

Inside this tactical guide:

• 8 repeatable steps for building your own signal-led, PLG growth engine
  
• Attribution dashboard templates to tie every post to pipeline
  
• Video-first content strategy with AI-powered ideation tools
  
• LinkedIn and YouTube funnel breakdowns — what to post, when, and why
  
• Activation workflows to turn your team into a content multiplier
  
• Your full GTM tech stack: Trigify, N8N, Edbound AI, Grok, SmartLead and more
  
• Shareable checklist and plug-and-play AI prompt library for every step

This isn’t theory—it’s the proven system behind Trigify’s meteoric growth.

Download Max’s Growth Playbook + Activate Your AI GTM Stack

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Episode Timestamps

• 00:00 – Max Mitcham’s intro and the evolution of Trigify
• 02:04 – From Meltwater and Sellogenz to building a new GTM engine‍
• 04:38 – Fundraising, team size, and early PLG bets‍
• 08:10 – Why signals matter more than cold emails
• 10:32 – How Max drives 1,000+ signups/month with content only
• 16:14 – The power of comments vs. posts in building brand
• 22:26 – Attribution hacks and what most teams get wrong
• 27:35 – Building with agents, not SDRs
• 31:13 – Trigify’s future and hybrid outbound playbook
• 36:44 – GTM tech stack breakdown
• 40:15 – Product sneak peek: Social signal agents
• 41:16 – Max’s one piece of advice for B2B SaaS founders‍

Steal Max’s 1K Signup Playbook—then let the AI GTM Coach help you implement it step-by-step.
Download the Playbook + Launch the AI GTM Coach

‍Thank You for Watching

If you enjoyed this episode, don’t forget to:

• Subscribe to Edbound With Kinner on YouTube and Spotify for weekly drops filled with battle-tested GTM strategies, PLG frameworks, and AI insights.
• Explore Edbound AI to build your marketing engine with AI and scale your content-led growth engine with webinars, templates, lead magnets, and more.