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How Heyreach Hit $4M ARR Without Ads — The Playbook That Made Inbound Work for an Outbound Product
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In this episode of Edbound With Kinner, Vukasin Vukosavljevic (CMO at Heyreach) reveals how they scaled from $15K MRR to $4M+ ARR in 20 months—by doubling down on positioning, empowering users as promoters, and turning outbound wins into inbound momentum. If you
What You’ll Discover in This Episode
- How Heyreach found its ICP and why niching down on agencies was the growth unlock.
- Why activation and retention matter more than raw signups.
- The “Outbound Outliers” content playbook: turning customer wins into shareable stories.
- How to engineer word-of-mouth by empowering users as organic ambassadors.
- Why 8 LinkedIn accounts can outperform a massive ads budget.
- The role of integrations and partnerships (Clay, Trigify, Make) in building momentum.
Welcome to Edbound With Kinner
Edbound With Kinner is the podcast where real founders, operators, and growth marketers share what actually works in scaling SaaS, PLG, and AI-driven businesses.
Hosted by Kinner N Sacchdev, Founder & CEO of Edbound AI and Knorish, the show goes beyond headlines to uncover the exact systems, GTM frameworks, and content-led funnels that drive today’s fastest-growing companies.
New episodes drop every week. Real operators. Real systems. No fluff. Just growth.
🎧 Subscribe now on Spotify or watch on YouTube.
Meet the Guest
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Vukasin Vukosavljevic, CMO at Heyreach, is a marketer turned growth leader who helped Lemlist scale from early MRR to over $13M ARR before joining Heyreach. At Heyreach, he’s built the growth engine that turned an outbound product into a $4M ARR business in under two years. His approach blends inbound storytelling, positioning clarity, and deep user empathy, proving that great marketing starts with understanding the product and customer inside-out.
Episode Timestamps
00:00 — Intro
00:54 — Vukasin Vukosavljevic, CMO HeyReach
04:02 — How HeyReach hit $4M In 20 Months
08:00 — The 3-step playbook everyone needs to copy
12:01 — The “Growth Square” secret loop
15:01 — The #1 inbound channel that converts
16:20 — “Outbound Outliers” — the viral hack
21:15 — They use their own tool — here’s how
31:06 — The multi-account LinkedIn engine (50k reach)
40:07 — SEO & integrations they swear by
Go beyond the podcast. Grab the full Heyreach playbook packed with ICP frameworks, word-of-mouth tactics, and content loops—and supercharge it with insights from our entire expert network.
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