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How to Build Cold Outreach That Converts — With Yash Tekriwal of Clay
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What if your outbound motion didn’t just get replies—it built real, scalable pipeline?
Yash Tekriwal, Founding GTM Engineer at Clay, joins Edbound With Kinner to share how he designed a 7-step outbound engine that consistently converts cold prospects into revenue conversations. This is a masterclass in human-first messaging, signal-rich targeting, and scalable outbound systems that work in the real world.
Access Yash’s full GTM-to-growth system—plus explore every tactic deeper with the Edbound AI Avatar trained on 50+ founder playbooks.
Get the GTM Playbook + Talk to the AI Avatar
What You’ll Discover in This Episode
- Why most cold outreach fails—and how to fix it using signal-first targeting
- Clay’s repeatable outbound framework that drives 30–40% response rates
- The JTBD discovery loop that improves message-market fit over time
- How to build high-trust cadences that feel consultative, not spammy
- Why your SDR team doesn’t need scaling—your GTM system does
Welcome to Edbound With Kinner
Edbound With Kinner is the podcast where real founders, operators, and growth marketers come to decode what actually works when scaling modern businesses.
Hosted by Kinner N Sacchdev, Co-founder & CEO of Edbound AI and Knorish, this show dives deep into the strategies behind today’s fastest-growing SaaS, AI, and product-led companies.
From PLG experiments that move the needle, to GTM frameworks that convert and AI use-cases that actually work—you’ll hear firsthand from the people building it all. We go beyond headlines and hype to uncover the exact systems, scripts, and mindsets that drive growth.
Whether you’re a founder wearing multiple hats, a growth marketer chasing scalable channels, or a revenue leader looking to build a predictable pipeline—this is where you’ll find the edge.
New episodes drop every week.
Real operators. Real systems. No fluff. Just growth.
Subscribe To The Edbound With Kinner Podcast on your favorite platforms — Spotify, or watch on YouTube.
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Meet the Guest
Yash Tekriwal is the Founding GTM Engineer at Clay, where he helped craft the outbound GTM engine that turns signals into pipeline.
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With a background in growth engineering and a deep curiosity for sales systems, Yash has helped Clay scale cold outreach from chaos to consistency. His superpower lies in building frameworks that turn every touchpoint into a trust-building moment.
In this episode, Yash shares how Clay reimagined outbound using signal-based lead scoring, consultative JTBD messaging, and tooling that turns reps into systems thinkers. If you’re a founder or GTM lead, this episode is your blueprint to outbound that scales.
Bonus: Download Clay’s High-Converting GTM Playbook Watch the episode, then download the exact framework Clay uses to convert cold leads into high-value opportunities.
👉 Inside the Playbook:
- Clay’s 7-step system to build outbound that scales
- JTBD-based messaging templates & discovery prompts
- Day-by-day cadences for consistent outbound volume
- Signal-led targeting that aligns with buyer intent
- Call flows and demo prep templates powered by AI
Unlock Yash’s playbook for scaling with data + AI—then go deeper with our AI Thought Avatar trained on insights from top GTM innovators.
Get Playbook + Ask the AI Avatar
📥 Download the playbook and start turning cold into closed.
Episode Timestamps
- 00:00 – From founder-led sales to signal-first GTM
- 10:45 – Why Clay prioritized consultative outreach over automation
- 19:20 – How to structure a messaging system that drives replies
- 27:00 – The JTBD discovery loop that improves every demo
- 34:15 – What high-performing GTM teams do differently
- 43:00 – Building a pipeline machine that doesn’t rely on guesswork
- 47:20 – Why Clay’s best sellers think like engineers, not closers
- 53:30 – Sales enablement through tooling, not just scripts
- 58:40 – Balancing automation with empathy in modern outreach
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Where to Find Kinner N Sacchdev
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