PeopleStrong Delivers Impact with Courses, Cultivating Thought Leadership and Leads Through Educational Content Led Marketing

PeopleStrong, a leader in the HR Tech sector, used Edbound AI to launch PeopleStrong Academy. The academy aims to train over 100,000 professionals in the next three years, enhancing employability, fostering growth, and driving productivity in the HR industry. This content-led marketing initiative established their thought leadership, deepened engagement with existing customers, and helped the brand generate additional revenues by offering their expertise and knowledge packages as courses and digital content.

Customer Snapshot

Company: PeopleStrong
Industry: HR Tech
Use Case: Corporate Education and Training
Employees: 1000+
Company overview: PeopleStrong, renowned for their innovative HR solutions, has consistently aimed to leverage technology to enhance their operational and training capabilities.

Key Results Achieved By PeopleStrong:

• ‍13,000+ professionals, students and organizations trained across India and the Middle East.‍
• 1 Million+ training hours delivered across HR & HR tech related topics for customers, brands and students.
• 20+ Courses, programs and certifications launched that generate additional revenues, build thought leadership and generate leads.

The Challenge:

Boost Business and Brand Presence With Content-led Marketing Initiatives Without Tech Complexities

Tapping into new markets and bolstering presence often involves significant investment and resource allocation. PeopleStrong was looking for innovative ways to utilize digital content and courses to establish thought leadership and enhance customer engagement. Their goal was also to generate leads and revenues effectively while managing costs. The team needed a seamless technology solution that could support their educational-content led initiatives, such as their online self paced programs, and hybrid International events such as HR Tech Champions program, among others. This solution had to offer a flawless experience not only to existing and potential customers but also to leads and employees, thereby optimizing outreach and educational efforts without the typical complexities and expenses associated with traditional methods.

"Edbound AI has proven to be an indispensable asset for PeopleStrong Academy. Its fully integrated solution seamlessly facilitates live sessions and master classes, ensuring operational efficiency. The platform's robust content security measures safeguard our intellectual property, while its intuitive interface has garnered overwhelmingly positive feedback from our clientele. With Edbound AI, we have been able to deliver superior online learning experiences and scale our educational initiatives with confidence.”

Amit Jain
Head of PeopleStrong Academy Chief People Officer at PeopleStrong and Taggd

Edbound AI as a Solution

A Unified Platform for Lead Generation & Content Distribution

Edbound AI provided PeopleStrong with a comprehensive, integrated platform to establish their brand's knowledge central hub. This unified solution enables the creation of mobile-responsive landing pages for seamless registrations for their digital content, and programs. Plus PeopleStrong now has the ability to launch multiple other courses and programs specifically tailored for their customers, internal trainings, partners, vendors and teams. The platform’s automation capabilities will further help in streamlining lead engagement, enhancing sales cycles, and drive business growth by leveraging the distributed content effectively.

Streamlined Content Creation and Management

Using Edbound AI, PeopleStrong is able to efficiently handle content delivery and administration for their programs without the need for multiple tools or technology solutions. The drip content scheduling functionality allows automated release of content modules on a pre-defined timeline with automated notifications keeping participants informed about the new content releases. Edbound AI integrated LMS also provides a single location for participants to seamlessly access the program content. Additionally, the Teams feature enables them to categorize users into groups for automated, segmented content access based on their team membership. With multiple co-admins and member roles, the distributed management capabilities allow employees to easily handle daily administrative tasks across the platform. Overall, Edbound AI content management tools enable significant efficiencies for PeopleStrong's content and course delivery.

Seamless Live Streaming

PeopleStrong's team is exceptionally pleased with Edbound AI live streaming technology and the potential it offers for hosting live online training sessions and workshops. With live streaming built right into the platform, it streamlines their processes for scheduling, promoting, and delivering live virtual training sessions from start to finish - a seamless live streaming experience which provides a simplified, end-to-end solution eliminating the hassle of juggling separate video conferencing, scheduling, and communication tools.

Real-World Impact

PeopleStrong Academy is on a mission to contribute to India’s journey of becoming the world’s 3rd largest economy through specialized training and certifications," as stated by Amit Jain, Head of PeopleStrong Academy. Edbound AI is proud to enable this mission by providing a robust seamless platform that supports their goal of upskilling over 100,000 individuals in the next three years, enhancing employability, fostering growth, and driving productivity in the HR industry.

Future Outlook

Expanding Horizons

Encouraged by the positive outcomes, PeopleStrong is now planning to extend the use of Edbound AI to launch other programs, courses and digital content for their global network. PeopleStrong also aims to use Edbound AI full capabilities including Edbound AI sales funnels to replicate the success of their pilot project, further embedding efficiency and innovation at the core of their educational strategies.

The Edbound AI Advantage

With LMS, AI, live streaming technology, revenue generation functionalities and sales funnels integrated on the Edbound AI platform, PeopleStrong can offer a seamless knowledge sharing experience, unlock brand new monetization opportunities, and deliver superior learning experiences to their users powered by Edbound AI.

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