From 0 to $100K ARR Business: How Sai Krishna Built Superblog AI as a One Person Team – No Ads, No Sales Calls

Sai Krishna, founder of Superblog.ai, joins Edbound With Kinner to reveal the exact steps he took to build a fast-growing SaaS business—solo. From writing code to crafting content, handling support to driving SEO traffic—he did it all himself.

This episode breaks down his full-stack growth system, why traditional GTM doesn’t work for solo founders, and how to rank without backlinks in a world shifting toward AI-powered search.

Get Sai’s zero-fluff SEO playbook—then ask our AI Funnel Coach trained on insights from the world’s best GTM systems.

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What You’ll Discover in This Episode

• The real solo-founder playbook — Sai handles code, SEO, content, and support—here’s how he stays efficient and focused
  
• How to build trust without talking — Why building in public beats demos and cold outreach
  
• The 3-phase SEO strategy — From low-volume keywords to high-authority content that ranks on autopilot
  
• The truth about B2B self-serve — Why India doesn’t convert without calls—and how to get around that
  
• Ranking for AI crawlers (GEO) — The new rules for being found by ChatGPT, Perplexity, and LLMs
  
• What founders get wrong about backlinks — And why you can still win search without them

Welcome to Edbound With Kinner

Edbound With Kinner is the podcast where real founders, operators, and growth marketers come to decode what actually works when scaling modern businesses.

Hosted by Kinner N Sacchdev, Co-founder & CEO of Edbound AI and Knorish, this show dives deep into the strategies behind today’s fastest-growing SaaS, AI, and product-led companies.

From PLG experiments that move the needle to GTM frameworks that convert and AI use-cases that actually work—you’ll hear firsthand from the people building it all.

Whether you’re a solo founder, a growth marketer chasing scale, or a revenue leader hunting for predictability—this is where you’ll find your edge.

New episodes drop weekly.

Real operators. Real systems. No fluff. Just growth.

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Meet The Guest

Sai Krishna is the solo founder behind Superblog.ai, a lightweight, blazing-fast blogging platform built for SEO, conversions, and scale. With no team and no outside funding, he bootstrapped Superblog to $100K ARR—writing code, creating content, and building trust one post at a time.

He’s been featured for his open-source SEO architecture, viral “build in public” approach, and contrarian takes on what it really takes to grow a SaaS business solo.

In this episode, Sai reveals his full SEO playbook, explains why traditional GTM doesn’t work for solo operators, and shares his tactics for converting visitors without ever picking up the phone.

Bonus: Sai Krishna’s Solo-Founder SEO Playbook

This isn’t theory—it’s the exact system Sai used to scale Superblog without help, agencies, or outbound.

Inside the Playbook:

• A 3-phase keyword strategy that scales with your authority
  
• How to rank without backlinks using topic depth, intent targeting, and content UX
  
• Why “trust” is the most underrated growth lever—and how to build it
  
• How to structure your site for GEO (Generative Engine Optimization) and AI crawler indexing
  
• The tools, habits, and posting systems Sai uses to generate leads on autopilot
  

Download Playbook + Talk to the AI Funnel Coach

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Stay updated on future episodes, playbooks, and founder frameworks:

• YouTube
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Where to Find Kinner N Sacchdev

• LinkedIn
• Twitter
• Instagram
• YouTube
• Website

Where to Find Sai Krishna

• LinkedIn
• Twitter
• Superblog Website
  

Episode Timestamps

• 00:00 – From 0 to $100K ARR: The Solo SaaS Journey
• 03:05 – The playbook behind building a no-team SaaS
• 06:00 – Why SEO should start before you build the product
• 12:30 – Why Indian B2B founders can’t avoid sales calls
• 14:45 – How “Build in Public” replaced Sai’s sales funnel
• 18:50 – Writing content that ranks (even if you’re not a writer)
• 25:30 – Ranking without backlinks: possible or not?
• 30:45 – Optimizing for GEO: How to prep your blog for AI
• 34:20 – Hiring content writers: literature grads vs engineers
• 41:00 – Subdirectory vs subdomain: Final verdict
• 45:10 – What happens if a solo founder disappears?

Fix your SEO funnel with Sai’s system—then let our AI Funnel Coach help you scale it.

Download the Playbook + Ask the AI Funnel Coach

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